P&G Brand Insights dashboard mockup: Fabric Care

Sales forecast $2.84B, up 4.2% vs plan. Units sold 412M, up 2.1% week over week. Online orders 8,846, down 0.8% vs last week (Walmart 3,912, Amazon 2,705, Target 2,229). Share of shelf 78%.

Top search terms: 1. tide pods, 22,341 searches, +128% weekly; 2. downy unstopables, 12,404 searches, +31% weekly; 3. gain flings, 9,231 searches, +18% weekly; 4. tide free and clear, 7,021 searches, +12% weekly; 5. laundry sheets, 4,880 searches, +9% weekly.

Sales by brand this week, $123.2M total: Tide 36% ($44.4M), Downy 20% ($24.6M), Gain 16% ($19.7M), Bounce 10% ($12.3M), Other 18% ($22.2M).