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ABOUT ME
Prior to founding The Makery Group, I was the the Vice President of User Experience and Design for Shutterstock in New York City. Previously, I worked as a design leader for Expedia and CaringBridge.
As a seasoned UX Executive with an MBA, I am a unique hybrid that fuses user experience design with strategic business analysis, passionate about radically accelerating businesses. From Expedia, Shutterstock to skyrocketing startups, I have delivered awarding winning work with billions in revenue, reaching over 140 countries and 36 languages and for millions of customers. I earned a Masters of Business Administration from the Opus School of Business and a Bachelors of Arts from Gettysburg College. I've served on several boards including the Lead Project and the Grand Avenue Business Association. |
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1,204 apps were launched in
the app store last week... This number reflects a reality in the new economy: It's never been easier to spin up a business. Consequently, first-to-market or existing market share no longer guarantees continued growth. Strategic differentiation is the blueprint for enduring competitive advantage.
What's more, we now live in the experience economy; where users await experiences that blend ease of use, aesthetics and ethics. To compete and win, companies need to build contemporary business strategies that are deeply coupled with exceptional user experiences. |
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Built strategy, design and delivery for user experience for Expedia Flights and Things to Do products. This encompassed the entire lifecycle, including optimization and innovation with new features, for 100 million+ user base across 120 countries, accounting for billions of searches and tens of millions of transactions.
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Products designed and launched included:
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Alongside durable corporate strategy and with incredible teamwork, the company has achieved record profits, stock growth, and the customer experience lifecycle is fuller with greater touchpoints to inform and delight the customer at every step in their journey. The work for flights, bundles and things to do are directly correlated to that larger success story.
Designed two sided market-leading product suite, including new product innovation with Shutterstock Editor. Led efforts for ReactJS design system and UI overhaul along side shaping, scaling international the 25+ person user experience team. Also, included extensive conference presentations, as well as organizational coaching on Human Centered Design.
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Products designed include:
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The lasting results on this work is enduring and including: Structural and strategic UX to position the company for years to come; construction of a world-class design team and organization; significant improvements to a robust eCommerce program, and new product development to expand into new marget segments.