Hello. I'm McLean. 

As as a seasoned design executive with an MBA, I am a unique hybrid that fuses user experience design with strategic business analysis, passionate about radically accelerating businesses. From leadership positions at Expedia, Shutterstock to consulting skyrocketing startups and inspiring nonprofits, I have delivered awarding winning work (Weeeby Award, UX Magazine Experience Award) with billions in revenue, reaching over 140 countries and 36 languages, for millions of customers.​

Expedia Flights
​The experience of personalization.

The Challenge
The business challenge was to reduce high requisition costs. For users, the problem was a perceived lack of transparency about the costs and pricing of flights. 

The Strategy
The design strategy to deploy creative data science to "unleash" big data for our users. Additionally, the design centered on anticipatory user experience (right moment, right time) and mobile-first data visualizations. 

The Result
The results included organic repeat boost, conversion uptick, NPS lift for 80 million+ user base across 120 countries, accounting for billions of searches and tens of millions of transactions. ​​

Shutterstock Design System
​The experience of a design language.

The Challenge
To connect in the experience economy, you need to speak your users language. Often, the language is that of design - a blend of ascetics, ease-of-use, and ethics.

The Strategy
​Through customer evaluations, visioning exercises, ReactJS, iOS and Android development and stunning UI design, Shutterstock achieved a bold new language to communicate with its customers. 

The Result
A design system that scales efficiency and gracefully, perfectly connecting with the ethics and efficiencies designer in the new experience economy.  

Follow McLean