Hello. I'm McLean.
1,204 apps were launched in the app store last week...
This number reflects a reality in the new economy: It's never been easier to spin up a business. Consequently, first-to-market or existing market share no longer guarantees continued growth. Strategic differentiation is the blueprint for enduring competitive advantage.
What's more, we now live in the experience economy; where users await experiences that blend ease of use, aesthetics and ethics. To compete and win, companies need to build contemporary business strategies that are deeply coupled with exceptional user experiences.
As a seasoned creative executive with an MBA, I am a unique hybrid that fuses user experience design with strategic business analysis, passionate about radically accelerating businesses. From Expedia, Shutterstock to skyrocketing startups, I have delivered awarding winning work with billions in revenue, reaching over 140 countries and 36 languages and for millions of customers.
This number reflects a reality in the new economy: It's never been easier to spin up a business. Consequently, first-to-market or existing market share no longer guarantees continued growth. Strategic differentiation is the blueprint for enduring competitive advantage.
What's more, we now live in the experience economy; where users await experiences that blend ease of use, aesthetics and ethics. To compete and win, companies need to build contemporary business strategies that are deeply coupled with exceptional user experiences.
As a seasoned creative executive with an MBA, I am a unique hybrid that fuses user experience design with strategic business analysis, passionate about radically accelerating businesses. From Expedia, Shutterstock to skyrocketing startups, I have delivered awarding winning work with billions in revenue, reaching over 140 countries and 36 languages and for millions of customers.
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Expedia Flights
The experience of personalization.
The experience of personalization.
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The Challenge
The business challenge was to reduce high requisition costs. For users, the problem was a perceived lack of transparency about the costs and pricing of flights. The Strategy The design strategy to deploy creative data science to "unleash" big data for our users. Additionally, the design centered on anticipatory user experience (right moment, right time) and mobile-first data visualizations. The Result The results included organic repeat boost, conversion uptick, NPS lift for 80 million+ user base across 120 countries, accounting for billions of searches and tens of millions of transactions. 
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Shutterstock Design System
The experience of a design language.
The experience of a design language.
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The Challenge
To connect in the experience economy, you need to speak your users language. Often, the language is that of design - a blend of ascetics, ease-of-use, and ethics. The Strategy Through customer evaluations, visioning exercises, ReactJS, iOS and Android development and stunning UI design, Shutterstock achieved a bold new language to communicate with its customers. The Result A design system that scales efficiency and gracefully, perfectly connecting with the ethics and efficiencies designer in the new experience economy. 
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